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Create a 5-minute video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario.
Leaders have countless considerations when communicating. Communicating with larger groups via modern communication vectors increases the complexities, particularly when change is involved. With the increasing proliferation of mass media tools, it is more important than ever to understand the messages that you are sending to large audiences.
Communicating Change
Understanding the need for change is the first step in creating new behaviors within your organization, behaviors that will represent business values in the future state. Communicating change and sometimes the values associated with it is challenging. As the role of technology grows in the global world, fewer individuals take the time to communicate with people face to face. The following resources examine communicating change.
Ombres, B. B. (2019). 6 tips for communicating organizational change. Public Relations Strategies & Tactics, 2(1), 10.
The author gives six “must dos” to help with the organizational communication change process.
Benz, J. (2019). Personal lessons in communicating change. Workforce, 98(3), 19.
The author, a change management specialist, describes what it was like to manage change when the company she owned merged with another. Managing the change as an owner was an eye-opening experience.
Bogdan, S., Bogdan, M., & Morar, l. (2015). Communication management and the communication of change during organizational change. Review of Management & Economic Engineering, 14(4), 761–765.
Assessment Instructions
Innovation and change within organizations often requires a deft application of communication principles. In this assessment, you will create a video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario.
View Riverbend City: Communicating and Leading for Change and Innovation.
This assessment requires you to use Kaltura, a Capella-supported recording tool. You will also need to have access to a webcam and microphone for recording your video. For more information, see Using Kaltura.
Based on the communications that you have received from your team depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario, it is clear that your team is resisting the changes being proposed. Your examination of the communication surrounding your team members’ feelings about the changes have left you concerned. Of particular concern have been the communications of Matthew Chu, who has sent group emails with disrespectful comments and memes about the governor. You have resolved to reset the team members’ attitudes so they clearly understand your approach to the changes and how communications among them need to reflect it.
After analyzing the situation, your plan is to briefly introduce items for your team to consider before the meeting via a posted 4–5 minute video. Your goals for this video are to:
Communicate your decision on how you plan to address the governor’s actions and plans.
Explain three critical communication issues and challenges faced by the team, including communication issues to date.
Describe an action or policy that you will introduce to improve communications and assure people are working with a unified purpose.
Define your expectations for ethical discourse in team communications.
Record and submit a 4–5 minute video message using Kaltura that will be posted for all team members in which you address each aspect of the scenario.
Presentation Guidelines
Be sure your video meets the following requirements:
Length: Approximately 4–5 minutes.
Quality: Audio and visual quality should approximate that of a properly functioning video conference.
Visuals (if used): Create visuals that are easily read and interpreted. Use colors, fonts, formatting, and other design principles that make the information clear and generally add to the aesthetic of the presentation.
Presentation: Although this is not performance art, you will be judged on the communication skills that you have studied in this course including your consideration of audience and content.
Content: Address all items defined in the scenario.
Portfolio Prompt: You should consider adding this assessment to your personal ePortfolio. For more information, visit the Campus ePortfolio page.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
Competency 1: Analyze business communication situations.
Create an appropriate response to the scenario based upon sound analysis.
Competency 2: Apply fundamental principles of organizational communication.
Create a video that effectively addresses specified goals.
Competency 3: Analyze the interrelationships of communication within organizational systems.
Explain critical communication issues and challenges faced by the team.
Describe an action or policy that would likely improve communications and assure people are working with a unified purpose.
Competency 4: Analyze the application of ethical principles in organizational communication.
Define appropriate expectations for ethical discourse in team communications.
Competency 5: Communicate effectively and professionally.
Organize content for ideas to flow logically with smooth transitions.


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