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Question 1:
For this discussion, first read the article to get an overview of what is involved in revitalizing a mature brand, including the role of globalization. Then, address the following:
• Suppose you own a shoe manufacturing firm that is going to begin selling shoes (your choice of type) in the US. Using the demographic breakdown of your chosen country, choose at least one demographic for segmentation and identify a minimum of two target markets.
• Summarize the key reasons why you chose those particular demographics and target markets.
Question 2:
• Discuss a prominent environmental or sustainability practice employed by a company that you believe has been forward thinking and successful in their efforts. How have their policies impacted the company, society, and the environment?


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