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Question description

In this unit, you will demonstrate a synthesis of the knowledge, learning, business research methodologies, and professional skills that you have acquired and practiced throughout your Masters course. In particular, this unit builds upon your previous work in the unit Research in Business, however, this time you will actually do a research project. The analysis component of the Professional Project will be based SOLELY on secondary data and it is important that you familiarise yourself early in the unit on the meaning of ‘secondary data’. You will work independently (although within a structure) to plan, carry out and report on an investigation that addresses an issue or problem in business relevant to your future profession. This will be one of the following: marketing, accounting or management/human resource management. Throughout the term, your independent study will be supported by Moodle resources (particularly for external students) and interactions with a campus tutor/lecturer, who will provide guidance.

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