Each question need at least 120 words answer, and please make sure finish it on time and please make sure NO PLAGIARISM.1.why is it important to study families or households in consumer behavior? with an example of how a family or household changes its roles in decision-making for a family or household vacation or dining out in a casual restaurant.2.service characteristics for hospitality products present challenges to marketers. Explain two challenges in this regard with practical examples. Also, suggest two effectives ways to provide consistency in a particular hospitality business that you know.3.Why are customers willing to pay more for branded products? Use relevant examples to support your argument. After that, explain a branding strategy you would recommend to a hospitality business that you are familiar with.