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Question description

On Evaluation and Control Referring to the Balanced Scorecard’s key measurement concepts, illustrate and discuss the following: a. First, does Apple Inc. have strategic intent – explain your reasoning in detail pulling from the
readings to support your rationale. b. Now, using the traditional model from Kaplan and Norton customize Apple Inc.’s BSC
model by identifying and completing ONE objective you will ‘measure’ for each scorecard
perspective. Discuss in detail. c. Lastly, provide a basic, yet customized, illustrative model of your BSC to complement your
response.Requirement:The organization of your answers, the complexity of your analysis, and the clarity of your critical thinking are the key elements of your evaluation.Use endnotes to cite your sources using full APA bibliographic formatting including page numbers.Use 12-point, Times New Roman font; double-space1000 words MinimumNo plagiarism

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