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APA 6 please!
Trident Symposium International’s (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.
Provide a brief introduction of the company with which you are working. (PureVision Inc.) Discuss what pricing objectives you would consider for your product/service.
Identify the pricing objective and strategy you will ultimately choose and explain why.
Discussion Background Readings:
Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF)
“5 Marketing KPIs You Cannot Measure but Should Care About” – Nicole Rodrigues


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