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Based off of the Citibank financial analysis paper that you wrote, previously for me, I have to further discuss the organizations Resources, capabilities, and distinctive capabilities. Also have to conduct a VRIO/VRIS Analysis. Citibank Financial analysis Summary
1.
· Understand the process by which companies create value for
customers and profit for themselves.
-Resources
-Capabilities
-Distinctive competencies
2.
· Understand the importance of superiority in creating value
and generating high profitability.
-Efficiency, Quality
· Analyze the sources of the company’s competitive advantage.
-Strengths that are driving profitability, or Weaknesses,
opportunities for improvement
3.
· VRIO/VRIS Analysis
-Valuable; Rare; Costly to Imitate; Organized to capture value / No Substitutes

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