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Benchmark – Organizational Persuasive Messaging   
One of the challenges organizations face is persuading both internal and external audiences to accept change, particularly when that change is likely to induce negative reaction (e.g., price increases, employee layoffs). 
For this assignment, you will need to select one of the following scenarios: (a) an organization who has been found guilty of environmental pollution; (b) an organization who is raising consumer prices; (c) an organization who must lay off 10% of its workforce; or (d) an organization who must raise employee insurance premiums.
For the scenario you select, in 1,000-1,250, words do the following:
Identify how you would communicate this message to relevant populations. How exactly would you communicate this news? (e.g., mass message? Personal message?).Discuss what communication channels you would use to communicate the message. 
Why would these channels be advantageous?
Identify potential resistance and how the organization should be prepared to address this messaging. In other words, how can the organization address negative feedback?
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An Abstract is not required.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance. 


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