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First Topic : What have been your strongest takeaways from studying American Paradoxes? How has this unit added to the work you have done in the first two? And how do you see yourself now as a critical thinker? Discussion 2: “The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth” In “The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth” Joseph Turow is examining how data mining is changing the way advertisers approach consumers (starting on page 394). In your own words, describe how the methods digital media agencies use to ascertain consumer behavior differ from traditional consumer research strategies used at least twenty years ago. Make a list of the advantages and problems of digital marketing strategies. Does Turow help you understand why Americans like to joke that social media is reading their minds when offering them ads? Discussion 3: “How Effective is Social Media Activism?” social media Hastag Activism Erin Lee wonders “How Effective is Social Media Activism?” beginning on page 402. Summarize in your own words the benefits social media activism can effect, as Lee describes them. Why are young people particularly drawn to social media activism, as opposed to other kinds, according to this selection? Discussion 4: “Slacktivism: Raising Awareness” SLACKTIVISM definition Brian Dunning delves into the concept of “Slacktivism: Raising Awareness” beginning on page 405. Explain how, in Dunning’s view, slacktivism can be “counterproductive” (para. 16). Characterize Dunning’s tone here. How does it affect your response to his argument?

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