I don’t know how to handle this Marketing question and need guidance.Please read the instructions carefully: choose any given journal.Journal of Consumer Research, Journal of Research in Interactive
Marketing, Consumer Culture Theory, Journal of Consumer Behaviour,
Journal of Behavioral Studies in Business, International Journal of
Marketing Studies , International Distribution and Consumer Research,
Journal of Marketing and Consumer Behavior in Emerging Markets, Journal
of Consumer Marketing, Journal of Consumer Culture or Research in
Consumer Behavior. If you choose another journal, get my prior approval.
Post a summary of conclusions (300 words) and citation of a research article. Remember, the topic needs to be marketing to subcultures. You can use any of the following populations.
African-Americans
Hispanics
Native Americans
Asian Americans
Asian Indian Americans
Arab Americans
Religious Subcultures
In addition to the summary, explain if marketing has the responsibility or not to influence cultural values? Use specific examples to support your position.
Provide the full citation of the article with journal title, authors, article title, volume, date, page number, issue, and year.
Requirements: 300 words or more