I’m studying for my Marketing class and need an explanation.DiscussionData Privacy & MarketingThere are various types of customer data collection that businesses
use for marketing and customer relationship purposes. In past years through to
date, organizations’ use of customer data has sparked media attention and
ultimately public debate around two major areas related to using customer data:Data Security, which is the
protection of digital data from unwanted actions of unauthorized users such as
a cyberattack or a data breach.
Data Privacy, deals
with determining what information about an individual can an organization
collect, use and share.
Discussion Topic:It’s a given that companies should strive to keep customers’ data secure from unauthorized use. However, in the area of data privacy, opinions are across the board. Present
your thoughts and opinions on Data
Privacy and Marketing.Is the trade off of collecting and using customer data balanced? In
other words, is there equal gain in consumers giving up data and businesses
collecting and using data (using within legal limits)? If yes, why do you think
it’s a balanced trade off? If no, between businesses and consumers, who is the
winner and who is the loser? Explain the unbalance.
Is there a “dark side” to data collection or is this a misconception of
the general public including the media? Explain why or why not.
What are your thoughts around data use transparency? Should businesses
be more transparent? Should there be more laws to enforce transparency or less
legal involvement? Explain why.
Where
should marketers stand on these issues? On one hand, the more a
marketer knows about a customer, the more they can do; on the other
hand, is this advantageous for the consumer just as much as it is for
the marketer?
Criteria for Your Discussion Posts:Your initial discussion response should be 300-500 words,
Requirements: Discussion | 1 pages, Single spaced