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In your essay this week, find an article that in some way deals with Porter’s Generic Strategies of low cost versus differentiation and how the scope affects them.  Hint – you’ll read about this in Chapter 5.5 of your primary text.

Essay Prompt
In each week of the course, except week 5, you will submit a written assignment on current management and/or organizational issues. This write-to-learn assignment will expect the student to relate course concepts to real-world examples and to examine the relevance of management concepts and theories in management practice. The instructions for the assignment are as follows:
1. Find an article (published after January 1, 2010) from any popular press (Harvard Business Review, Wall Street Journal, Business Week, Fortune, Forbes, Economist, and others) that addresses or relates to a concept or theory pertinent to this course, preferably a topic within the current week.
2. Provide the article’s APA reference citation at the top of the essay.
3. In the body of the essay, answer the following prompts: (a) Describe the scenario, situation, or issue in your own words (e.g., How do you hire and retain good employees?). (b) Identify the concept or theory in the article (e.g., see “War on Talent” in Principles of Management, ch. 16.4). (c) Describe how the concept or theory is utilized in this particular case.
Submission Instructions
The essay must (a) range between of 300 and 400 words in length, (b) exhibit college-level writing, and (c) include appropriate references to the article and your textbook. (Both references should follow proper APA citation rules.) Students will upload each essay into MyFIRE as a Word document, using 12-point Times New Roman font. Evaluation of the topical essays will be based on the rubric in the Course Information folder.

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