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T‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍hinking back to the topic of SERVQUAL, explain what the dimension around “Assurance” is attempting to gauge. Which “real life” service oriented company do you believe has a strong sense of Assurance? Make sure you explain your rationale. In Week 1 we covered several approaches for organiz‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ations to help ensure quality products and/or services are produced. Those approaches are listed below. Which approach below do you think is more beneficial to your current (or past) company? Make sure you explain your rationale. • Business Process Management • ISO 9000 / 9001 • Lean • SERVQUAL �‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍� Six Sigma

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