The Assignment
Read the PDF report, Responding to consumer trends in the new reality.
Read these articles:
https://www.criteo.com/blog/coronavirus-marketing-trends-how-4-companies-adapted-their-business-strategy/
https://www.voguebusiness.com/companies/communicating-under-covid-19-coronavirus-china-e-commerce-advertising-livestream
https://www.entrepreneur.com/article/357698
Part 1. Write 3 pages where you describe specific trends and facts in the report.
Focus on specific facts about how consumers in different nations and regions are changing their behavior in reaction to covid-19.
It would be ideal if you could try to integrate facts about how and why specific ways that consumer behavior is changing in relation to specific products by people in different countries.
Part 2. Write 1 page where you discuss what you learned from the report.
I want you to describe how companies and brands are changing their marketing strategies to different countries because of covid-19.
You want to discuss how brands are changing the Price, the way that Products are being marketed, the Places that people can buy the products (including online), and the Promotions that are being used.
You want to discuss how your behavior as a consumer has changed due to covid-19 and discuss the way that brands should change their marketing to meet the needs and wants of people like of you.
Make sure you provide examples of international marketing.