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What is relationship marketing?
How is a marketing -oriented firm different from a production-oriented firm or a sales-oriented firm?
What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?
What are the major components of a marketing strategy?
What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?
Describe the forces in the marketing environment that affect an organization’s marketing decisions.
What is a marketing plan, and what are its major components?
What new information technologies are changing the ways that marketers keep track of business trends and customers?
Why do marketers need to understand buying behavior?
Is it a good strategy to focus most marketing efforts on the most profitable customers?
How might adoption of the marketing concept benefit a firm? How might it benefit the firm’s customers?
Is marketing information as important to small firms as it is to larger firms? Explain.
How does the marketing environment affect a firm’s marketing strategy?


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